CEO's Desk

Message from Atanu Ghosh, Founder and CEO

Dear Patron

It is indeed an honor to have you as our visitor/ customer/ patron.

Salt n Soap was conceived and created to solve a very basic problem people like you and me face every day.

Time is probably the single most precious commodity for all of us. Time is equal to money. Yet, we have to spend our precious time in something as mundane as buying grocery. Apart from time, shopping grocery at a supermarket involves spending on fuel and parking, waiting in the queue for hours and finally tugging a heavy weight back to our car. Most of us also would like to avoid the cacophony in a kirana store, apart from the fact that most kirana stores do not have a wide range of choice that all of us would like to have.

Contrast it with the fact that grocery is probably the easiest and the most obvious category one can buy online because, unlike other categories like books, electronics, apparels, furniture, etc., we buy grocery multiple times, often the same products are purchased repeatedly. We have already seen most of the products before and we know what we are buying online.

Yet, till around 2012, there were hardly any credible online grocery portal in India, let alone in our city of Kolkata.

We understand that buying grocery online is not the same as buying other categories like books, electronics, apparels or furnitures. We tend to buy multiple products at one go while shopping for grocery. We might need personalised assistance e.g. we want to cut our fresh fish in a particular way, we might have forgotten to add one item in the basket and want to add that after placing the order, we might want to change the brand as an after thought, etc.

We understand these typical nuances of grocery shopping. Hence, we have attempted to provide a near physical experience of shopping grocery through our portal and value added services like "Personal Shopping Assistance".

We believe that an online portal must provide something "extra" which your physical shopping experience cannot provide. Hence, we have a series of innovative and value added services which we provide to our customers through our portal, completely free of cost. These include tools like managing your household budget, a unique social shopping experience, alerts on when you are likely to run out of your inventory, etc. We have pioneered the concept of "Open Analytics" in Online Retail industry. Our "Open Analytics" provide valuable insight to consumers like you about the products you purchase so that you can make an informed purchase decision. We are constantly innovating on many more such features.

Last, but not the least, timely, courteous and safe service is the corner stone of our business philosophy. We pay utmost importance to this. We have a "zero tolerance" policy towards any action of ours that might hinder this.

I hope that you will find your experience at Salt n Soap enriching and rewarding.

In case you have any suggestion, query or concern regarding our service, you can directly write to me at

With Warm Regards




Atanu Ghosh is the Founder CEO of Salt n Soap and also the Founder CEO of Bluebeaks Solutions, the holding company of Salt n Soap. Atanu has more than 22 years of distinguished professional career in senior executive positions in large global management consulting and IT firms like PwC and IBM. Atanu has served Fortune 100 clients in India, UK, Europe, USA, China and SE Asia. In last few years as an Entrepreneur, Atanu has founded and promoted several successful ventures in fields of Online Retailing and Online Healthcare.

Salt n Soap was conceived in 2012 in the campus of one of the leading business schools in Kolkata when one of the students submitted a project on setting up an online grocery portal in Kolkata. Atanu found the concept interesting and having a huge business potential. Atanu and these students subsequently set up Salt n Soap in early 2013.

Atanu is an Electrical Engineer from Jadavpur University, Kolkata India and holds a Post Graduate Diploma in Management from Indian Institute of Management Banaglore India.

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